The key to the success of the Get Golf Ready program is what you do at the local level to promote your events and programs.
For help setting up a marketing plan, be sure to review the manual and take advantage of all resources provided.
Key Elements in Your Marketing Plan:
- Set objectives that have the biggest impact on your facility’s business
- Include number of new golfers generated, percentage of women, number of family rounds, any membership sales, number of classes, participants, next level instruction, etc.
- Programming Functions
- Identify what you want to accomplish, who will be responsible and timelines.
- Estimate the desired net impact to your bottom line based on the participation objectives.
You can find the complete instructions in the Get Golf Ready Host Manual.
Free Marketing Tools
The greatest asset we have in branding and promoting this program is the support from the entire golf industry. To maximize the value and impact of marketing efforts, the Get Golf Ready brand needs to be reflected in the consistency of how this program is conducted. Golfers need a similar experience regardless of where they participate. No other player development program before has had the involvement and commitment of every corner of the industry, from the associations and manufacturers to the course owners and the media.
To help accomplish this, you have free access to emails templates, posters, brochures and video ads through the PGA Marketing Resource Center. You can even customize these tools to your program's specific needs.
The server encountered an error processing the request.