The PGA of America and Anheuser-Busch announced that Michelob ULTRA – the fastest growing beer brand in the United States – has been designated as the Official Beer Sponsor of the Ryder Cup and PGA Championship. This new partnership includes rights for the Ryder Cup through 2020, as well as the PGA Championship through 2019.
The sponsorship will commence with the 2018 PGA Championship at Bellerive Country Club in St. Louis, Aug. 6-12. Then, beginning with the 2019 PGA Championship at Bethpage Black on Long Island, New York, Michelob ULTRA will also serve as the presenting sponsor of the Wanamaker Club.
In addition, the beer brand will be presenting sponsor of the International Pavilion for the 2020 Ryder Cup at Whistling Straits in Kohler, Wisconsin.
“Our beer is brewed for those who seek to live fit and fun—and who lives that life better than golf fans?” said Azania Andrews, vice president, Michelob ULTRA. “Our partnership with the PGA of America will allow us to further connect with an audience who prioritizes this balanced lifestyle.”
“We’re delighted that such a rapidly growing brand like Michelob ULTRA has partnered with both the PGA Championship and Ryder Cup,” said PGA of America Chief Revenue Officer Kevin Ring. “With the historic 100th PGA Championship being contested in Michelob ULTRA’s and Anheuser-Busch’s hometown of St. Louis this summer, this is a symbolic time to launch our partnership.”
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