In 2014, the Association’s leadership intentionally positioned diversity and inclusion as a foundational principle in the Long-Term Strategic Plan, recognizing that we will be defined by how our commitment to diversity and inclusion resonates throughout the PGA of America, our programs, and practices. This commitment is vital to the health and relevance of our business and the game overall. In order to attract more of the increasingly diverse consumer population to the game, the business, and golf’s workforce, we must become more inclusive in every regard. We have made meaningful strides in embracing and leveraging diversity and inclusion, with particular emphasis on education and training, workforce diversification, supplier inclusion, and community engagement, but there is still much more work to be done.
Education and Training: We are committed to deepening the real understanding of diversity and inclusion, and the business case for it, throughout the Association at the Chapter, Section and National levels. We have delivered and continue to deliver extensive instructor-led training at PGA Member educational forums, staff and leadership gatherings, and golf industry events. We engage subject matter experts to assist in the development of training materials and digital resources to help ensure they are contemporary and credible.
Workforce Diversification: We are committed evolving the demographically homogenous composition of the golf industry’s workforce; including the PGA Membership, Boards of Directors, Senior Leadership and Staff at the National, Section and Chapter Levels of the Association. Recruiting, developing, actively engaging, and retaining diverse talent at every level of the Association will drive innovation and fulfillment of our mission. Key activations in support of our commitment include PGA WORKS Fellowships, PGA WORKS Golf Management University Scholarships, PGA WORKS Headquarters Summer Internships, PGA LEAD emerging leaders program, the PGA Minority Collegiate Championship and Business of Golf Career Expo, Beyond the Green career development events, a diverse slate interviewing protocol and our recruiting partnership with Jopwell.
Supplier Inclusion: We are committed to including minority-, women-, LGBT- and Veteran-owned businesses in our procurement bidding opportunities and business operations. Like workforce diversification, the inclusion of diverse-owned businesses helps drive creativity and innovation in pursuit of our mission. Through strategic alliances with the National Veteran-Owned Business Association (NaVOBA), the National Lesbian & Gay Chamber of Commerce (NGLCC), the United States Pan Asian American Chamber of Commerce (USPAACC), and the Hispanic Association on Corporate Responsibility (HACR), we successfully source prospective suppliers for inclusion in our Tier 1 and Tier 2 bid opportunities. We conduct PGA Championships Diverse Business Opportunity Exchange events to actively introduce prospective Tier 2 suppliers to our Tier 1 vendors. We also host Entrepreneurs on Course at the KitchenAid Senior PGA Championship to invest in the advancement of women entrepreneurs.
Community Engagement: We are committed to engaging underrepresented and under- resourced consumers in the game and ensuring there are no real or perceived barriers to entering the game. This comes to life in collaboration with our foundation, PGA REACH. In our quest to foster a culture of inclusion within the game, we collaborate with those who champion diversity and inclusion – organizations and golf facilities that have successfully demonstrated growth with diverse groups. Of particular note is our partnership with Sports Matter by DICK’s Sporting Goods to provide scholarships that support under-resourced youth’s entry into PGA Jr. League, as well as our partnership with African-American fraternity Sigma Pi Phi which is driving youth of color into PGA Jr. League.
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