A critical factor in attracting more women to golf ...
[Editor's Note: Each month through the end of the year, we will highlight a particular area of the "Setting Up Golf Courses for Success" Guidebook. Be sure to check back on the third Wednesday of each month.]
The fact that women represent only 21 percent of amateur golfers in the United States presents a major economic opportunity for the United States golf industry. In comparison to other lifetime sports, where tennis enjoys 47 percent participation from women; and fitness swimming 55 percent women’s participation, the golf industry has significant room for growth. Close to 40 percent of new golfers in the United States are women. They start enthusiastically and are interested in playing, but once they try it, most leave. According to research from “Setting Up Golf Courses for Success” there are a variety of reasons people leave the sport, such as time, access, intimidation and perceived difficulty. The intent of the book is to educate those in the industry on how to remove a hurdle that often exists around golf course playability for all golfers, not just women. While female customers will develop further, so will new players, golfers with disabilities and those who are struggling to find distance off the tee.
Appropriately placed tees can accommodate golfers with slower swing speeds or shorter length of drive. Highly skilled players, who choose to hone their short games, could do so from a COURSE WITHIN A COURSE. Golfers recovering from physical, cognitive and/or mobility limitations, injuries or surgeries can re-engage with golf more quickly from tees with yardages suited to their abilities. Many golfers who have been removing away from the game could savor the beauty of the outdoors and a healthy activity if they could play golf with scoring success in a limited amount of time.
Start removing the hurdles that exist.
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