Media Coverage Provides Exclusive Window to Trade-Only PGA Show
The PGA Merchandise Show is packed with golf professionals, golf shop buyers and industry experts each year. While golf-savvy consumers are anxious for an inside look at the newest merchandise but can’t attend the PGA Show, media attendance continues to grow – bringing the news of the PGA Show to audiences worldwide.
More than 1,000 editorial media members attended this year’s PGA Show. That includes writers, broadcasters and photographers from 23 countries around the world, with more than 200 of the media members attending the PGA Show for the first time.
Special Events, Presentations, Awards Mark Day Two of the PGA Show
Day Two of the 66th PGA Merchandise Show – The MAJOR of Golf Business – began amid rain, wind and a tornado watch Thursday morning. But the inclement weather outside didn’t dampen the enthusiasm of thousands of PGA Professionals, retail buyers and golf industry leaders inside the Orange County Convention Center.
For the second consecutive day, the PGA Show was bustling with business, celebrity appearances, highly informative PGA Education Conference seminars and presentations on the PGA Forum Stage presented by OMEGA. At times Thursday, attendees needed a GPS system and road map to attend all of the special events, presentations, award ceremonies, seminars and clinics.
ETC Extends to Putting Green for Product Testing
The Equipment Test Center (ETC) sponsored by Insane Impact is a popular stop for PGA Show attendees. The product testing area located at the end of the Equipment Hall is open from 8:30 a.m.-3 p.m. on Friday for attendees to test clubs, balls, footwear, shafts, clubfitting systems, automated teeing systems and teaching aids.
Don’t forget that the ETC also has a putting green available to PGA Show attendees. The large synthetic turf surface has putters from 16 manufacturers, with company representatives to answer questions about the latest flatsticks to hit the market.
Looking Ahead in 2019
- PGA Fashion & Demo Experience is Set for August in Las Vegas
- Starting in 2020, PGA Merchandise Show to Include NGCOA’s Golf Business Conference
- Reed Exhibitions Announces Launch of Functional Fabric Fair Powered by PERFORMANCE DAYS in Portland, Oregon, on Oct. 22-23
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