PGA of America

The PGA of America exists to serve our members and grow the game.

A Shared Commitment to the Member

Section Partnership

  • Interaction with other members and pros
  • Local seminars and tours
  • Career services at section level
  • Local coaching and player growth

National Partnership

  • Championships and events
  • Career services
  • Coaching and player development
  • Membership services
  • Diversity inclusion

Strategic Vision and Operating Criteria

Strategic Vision

We will be defined by:

Our constant pursuit of excellence and innovation
Our constant pursuit of excellence and innovation
Our culture of teamwork and collaboration
Our culture of teamwork and collaboration
Our commitment to diversity and inclusion
Our commitment to diversity and inclusion

Operating Criteria

  • Protect and enhance the PGA brand.
  • Engage and support our Members.
  • Develop and retain golfers, promote the game and make it more fun.
  • Position the PGA of America and our Members as leaders in golf coaching, business operations and general management.
  • Develop national and global growth and influence.
  • Strengthen the perception of the PGA of America and our Members as the tangible connection between the game and all that play.

Measuring Our Performance

Operating Criteria

  • Member Satisfaction (Net Promoter Score)
  • Unemployment and under-employment rates
  • PGA Professional Compensation Trends
  • Facility Penetration Rates

Growing the Game and Making a Difference in Opportunities Available in the Game

  • Rounds Played
  • Participation Trends – beginner, occasional, core, youth, non-traditional
  • Viewership/Attendance
  • Golfer Spends

Diversity & Accessibility in the Game

  • Golfers – female, minority, other
  • Professionals – female, minority, other
  • Leadership/Staff – female, minority, other

Public Perception of PGA and Members

  • Golfer – Role related to instruction, business and championships
  • Employer – Value of PGA Professional to health of business

Breadth & Scope of PGA and Member Influence

  • Percentage of golfers seek a PGA Professional for instruction
  • Value consumer places on PGA Professional related to facility
  • Media value associated with PSAs, PR and Championships